Our story is one of Zambia’s most fascinating and unsung tales of how patriotism, resilience, and determination built a brand, now renowned for products synonymous with good health, comfort, and warmth. Yasha is more than a name; in CiNyanja, it means ‘to switch on, to ignite, to light up’, and our brand truly lives up to it: a beacon of quality and innovation for all. What began as a simple yet profound desire to brighten the everyday lives of Zambians with quality, innovation, and heart became the foundation of our journey. Our founders, lit the first spark, embarking on a thrilling adventure. Their single-minded commitment to elevate daily life set Yasha on a path to light the path for families and inspire communities across Zambia and beyond.

In only a few years, what started as a burning desire to serve has blossomed into a story of exponential growth and cherished household brands. Like any true adventure, the flames of our ambition have only grown brighter, and we have evolved to become The country’s second-largest provider of premium toilet tissues, kitchen paper towels and paper napkins, offering everyday essentials with unmatched softness and reliability. The force behind Dr. Nutz Peanut Butter, that is bringing nourishment and joy to every table.

Since our inception in May of 2021, every milestone is a spark in our unfolding legacy, filled with discoveries and triumphs. Each product is a flame, brightening homes and hearts across Southern Africa. Join our journey. Let’s light the way, together.